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Slide Presentation from the AHRQ 2007 Annual Conference

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The dilemma of the consumer

Text Description is below the image.
  • When our project started, Tennessee was in the middle of a Medicaid "crisis" (TennCare)
  • The Participants were not comfortable with the issues and wanted time to learn about HIE before engaging the consumers
  • As a result a very limited dialogue with consumers occurred in the planning phase
    • The Fact sheet was developed by an adult literacy group and there were others involved in the review
  • We know that engaging the consumer must go hand in hand with the organization's communication plan
  • The consumer strategy should be addressed from a community perspective with other partners in the community

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