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Early lessons from our outreach efforts:
- Consumers have different needs
- Need to work through trusted intermediaries
- Importance of trustworthy sources
- Learn more about how to communicate with consumers
- Remember those without Internet access
Consumers have different needs (2 pager vs. long version), 20% Spanish downloads
Intermediaries. Doctors (effectiveness); pharmacists (cost); PBMs, health plans
Unbiased and trustworthy. Tell story of doctor: as doctor: minimize side effects; as health plan, minimize cost; as medical group—maximize revenue. Need to understand the players. Need to develop a system that can be trusted, that is transparent.
Communicate with consumers. Side effects? Safety? Cost? Low-literacy
Internet—not all. Magazine format. Educate at various levels.
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