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- Introduction of generics: changing marketplace
- Huge stakes: $8 billion for Medicare beneficiaries alone
- Major health consequences of greater affordability
Statins is the category that is has the most consistently high level of user interest.
It is the category that probably has the largest potential savings, on a national basis, from switching to more cost-effective drugs.
Recent generic availability of Zocor/simvastatin, key factor.
National potential savings huge
Health consequences are huge as well: drug more affordable for more who need them.
Recently released an analysis of the market trends showing the increase in sales of newly available generic statins.
Stakes are high!
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