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SECTION C—STATEMENT OF WORK
C.1 GENERAL INFORMATION AND BACKGROUND
C.1.1 BACKGROUND STATEMENT
AHRQ is the lead Federal agency charged with improving the
quality, safety, effectiveness, and efficiency of health care. AHRQ sponsors
and conducts research that provides evidence-based information about health
care outcomes, quality, cost, use, and access. In addition, AHRQ is committed
to the writing, editing, design, dissemination, and translation of this evidence
from research into practice. As a result, health care decisionmakers are able
to make informed decisions that improve the quality of health care services.
The Office of Communications and Knowledge Transfer (OCKT)
manages and coordinates the Agency's publishing, public affairs, dissemination,
and implementation activities. OCKT is the organizational unit of AHRQ that is
responsible for ensuring that Agency products and sponsored research are
available to a wide array of customers in a variety of formats—both print and
In support of these activities, the contractor shall assist
in the designing, writing, editing, audience research, media interactions,
partnership building, audiovisual activities, and information and communication
dissemination activities within AHRQ's Office of Communications and Knowledge
OCKT's Most Efficient Organization (Operations) writes,
edits, designs, and publishes print and Web-based information products,
produces visual information products, and exhibits AHRQ publications at
professional meetings for the purpose of translating research into practice.
OCKT Operations also writes, edits, and implements dissemination and
translation strategies for knowledge transfer and conducts a variety of
activities aimed at improving the understanding of and support for AHRQ and its
activities. Marketing through multiple means and methods, message and targeted
product development, and media relations are all central to the mission of OCKT
Customers may include any organization, public or private,
that develops health care policies, administers health services, or pays for
health care. Specifically, AHRQ's customers include, but are not limited to:
Federal and State policymakers; health program administrators; Medicare and Medicaid;
integrated delivery services; hospitals, health plans and health systems; group
medical practices; home health service agencies; emergency medical services;
long-term care facilities; quality improvement organizations; medical, nursing,
dental, pharmacy, and allied health professional societies; health care trade
associations; pharmaceutical and other health product firms; employers;
business and health coalitions; medical and other health care practitioners;
clinicians; providers; patients; and consumers.
C.1.2 STAKEHOLDERS AND PARTNERS
- Clinical decisionmakers: The evidence developed
through AHRQ-sponsored research and analysis helps clinicians, consumers,
patients, and health care institutions make informed choices about what
treatments work, for whom, when, and at what cost.
- Health care system decisionmakers: Health plan and delivery
system administrators use the findings and tools developed through
AHRQ-sponsored research to make choices on how to improve the health care
system's ability to provide access and deliver high-quality, high-value
care. Purchasers use the tools and products of AHRQ-sponsored research to
improve the quality of their health care services.
- Public policy decisionmakers: Public policymakers use the
information produced by AHRQ to expand their capability to monitor and
evaluate changes in the health care system and to devise policies designed
to improve its performance. Federal, State, and local policymakers, as
well as private-sector policy advisory groups such as the Institute of
Medicine (IOM), professional societies, patient advocacy groups, and
health care associations, make decisions based on AHRQ information.
C.1.3 EXPLANATION OF PURPOSE AND STRUCTURE OF STATEMENTS OF WORK
The overall goal of this contract is to support publishing,
public affairs, and knowledge transfer functions located within the Agency for
Healthcare Research and Quality's (AHRQ) Office of Communications and Knowledge
Decisions on staffing numbers and types of staff shall be
based on these sections of the SOW. Attachment 3 provides workload on which to
base staffing decisions. Section L of the solicitation also contains pertinent
information regarding the expected range of full-time equivalent (FTEs) staff
required to adequately perform the activities in this contract
The first period of contractor responsibility shall
constitute the Phase-in Period. (This is further defined and explained below
and on the following pages). The two distinct phases of contractor
responsibility emphasize different actions, primary activities,
responsibilities and tasks, as well as different measures of successful
C.1.4 PERIOD OF PERFORMANCE
The Phase-in Period shall start August 15, 2008 and conclude
September 15, 2008.
The contractor shall fully perform all of the tasks
specified in this SOW beginning in the first full performance period. Full
performance of support services shall be provided for a 3-year period, with the
option (at the discretion of the Government) to exercise two, 1-year option
The first full performance period shall start on September
16, 2008 and conclude August 14, 2011, with options to further extend the
contract through August 14, 2013.
C.1.5 PHASE IN PERIOD
The contractor shall focus on developing a program
infrastructure, recruiting qualified staff, and preparing to transition into
current OCKT tasks. The period shall begin August 15, 2008 and conclude
September 15, 2008. The contractor shall take all necessary internal steps to
ensure that it is prepared to fully perform all elements in the SOW.
The purposes of the Phase-in Period are five fold:
- To begin the recruitment and hiring of qualified staff
to ultimately perform a broad range of publishing, public affairs,
knowledge transfer (KT), and implementation support services.
- To construct, arrange, and staff an administrative
infrastructure in preparation of actively managing a staff for publishing,
public affairs, and knowledge transfer professionals.
- To hire and have on-board, and on-site, senior staff to
orient new professional staff on their current and future roles within
- To develop a phase-in plan in accordance with the
section below, "Phase-in Plan Requirements."
- Begin to perform work tasks specified herein.
The contractor shall provide staffing in accordance with the
requirements contained in the section "Phase-in Tasks." The Government
reserves the right to extend the Phase-in Period beyond September 15, 2008.
C.1.5.1 Phase-In Plan Requirements
The contractor shall develop comprehensive plans and
procedures for phasing in to the level of performance prescribed, and within
the time allowed under the terms of this Contract.
The contractor shall submit a Phase-In Plan for evaluation
and approval by the Government as part of the proposal. Changes to the
Phase-In Plan after award shall be submitted for evaluation by the Project
Officer and approval by the Contracting Officer within the first 3 weeks of the
start of the contract. (Deliverable 1)
C.1.6 PROJECT ADMINISTRATION
The contractor shall:
- Provide project management and oversight to on-site
personnel on a daily basis.
- Produce and manage work assignments to meet the demands
of fluctuating volume of work and requirements of production within a
quick-turnaround time frame, while maintaining an acceptable level of
progress and a steady flow of output on all projects assigned.
- Provide to the Project Officer products and services in
a timely and high quality manner on a consistent basis.
- Manage production of numerous health services print and
electronic publishing projects, as assigned.
- Fulfill other duties, including general editorial and
production duties to be accomplished in accordance with instructions
provided by the Project Officer.
- Provide a Monthly Activities Report Summary (Deliverable
#2) and Monthly Budget Report (Deliverable #3) to the Project
- Prepare for and attend Monthly Status Update Meetings
with the Project Officer (Deliverable #4).
- Provide an ample number of qualified, on-site personnel
to provide writing, editing, design, general publication management,
media, marketing, knowledge transfer support, partnership, and other
services in support of OCKT.
- Provide a Training Plan for its staff, with the first
plan due September 30, 2008, and with revisions June 30th
thereafter. (Deliverable 5)
- Obtain review and approval on SOW tasks (as directed by
the Government Project Officer)
C.1.6.1 Project Management Phase-In Tasks
During the Phase-In period, the contractor shall partially
perform the tasks (sections 1.7-1.9) included herein, and prepare itself to
assume full responsibility by the end of the 6 week phase-in period for all
areas of operation in accordance with the terms and conditions of this
contract. The contractor shall take all actions necessary for a smooth
transition into OCKT operations. During the Phase-In period, the contractor
shall, at a minimum:
- Establish a Program Management Office at AHRQ's 540 Gaither Road, Rockville, Maryland site.
- Actively and successfully recruit qualified employees.
- Provide workforce management and supervision of Service
- Interface with the Government during Phase-in, to
include meetings or status reports as considered necessary.
- Conduct and/or attend training, and perform orientation
of new employees.
- Determine the need to supplement Government provided
equipment. (The inventory of Government provided equipment will be shared
after contract award.)
- Determine the need for subcontracts and inform the
Government of all sub-contracting negotiations and decisions.
The contractor shall perform the following administrative,
personnel, and recruitment activities:
- Refine existing contractor administrative procedures
related to tracking hours to projects, gathering and reporting cost data,
and personnel procedures to meet the needs and requirements of AHRQ.
Discussions after contract award with the Project Officer will provide
details of these requirements.
- Recruit, hire, begin training, and place staff (in
accordance with the levels specified in the "Phase-in Plan Administrative
- Receive transitioned tasks from existing AHRQ staff
based on mutually agreed upon plans and timelines between the contractor
and the Project Officer.
- Report to the Project Officer on the status of on-board
staff, planned hiring, training, procedures, and all issues that directly
or indirectly impact the operations of OCKT, AHRQ, and its customers.
Reports will be a combination of frequent verbal communications and a once
monthly summary report on all of the topics listed above delivered to the PO on a to-be-determined negotiated date. (See Section F for more details.)
By day 15 of the contract, the staffing goal of contractor
shall be no less than two full time staff, including at least one person whose
primary responsibility is recruitment and training of future new staff.
By day 45 of the contract, the goals shall be four full-time
staff on-board, with no less than two staff focusing on recruiting, hiring,
training, learning relevant OCKT operating procedures and practices, etc.
C.1.6.2 Contractor Staffing
contractor shall provide staff hired that collectively demonstrate strong knowledge, abilities and experience
in the following areas:
and/or editing technical, scientific, and/or health-related documents.
processes and production management under tight deadlines.
development, as well as working as a partner.
materials for a wide-ranging audiences including, but not limited to: for
example the public, consumers, trade associations, and medical facilities.
when scientific research is appropriate for knowledge transfer.
planning and project management methodologies and practice.
evaluation, which may include developing case studies and program
transfer, translation, and management and implementation.
clear and concise written communications.
orally to diverse groups on topics concerning health care, health care
services, and research, and present proposals and recommendations.
scientific research, particularly health and health services research.
and coordinate with multiple stakeholders within programs.
and evaluate program activities in order to develop recommendations designed to
improve the quality, effectiveness, and/or responsiveness of OCKT services.
meetings, design interactive workshops, and orchestrate Web conferences.
English documents into Spanish, speak with Spanish-language media, and
facilitate focus groups in Spanish.
rules of editorial style, grammar usage, citation/reference use and style, and
public affairs trends and practices.
issues in the delivery and financing of health care services faced by
stakeholders such as State and local health policymakers, hospital and other
health system administrators, corporate health care purchasers, and clinicians.
C. 1.6.3 Interface with Other Contractors
Other contractors may be performing other OCKT support
services in areas associated with the requirements of this Contract. Examples
may include contractors who support the AHRQ Publications Clearinghouse and Information Technology Support Center, as well as contractors who perform research
dissemination and implementation activities in the Agency. The contractor will
also, on a regular basis, interact with contractors who perform custodial
services, equipment maintenance/repair, or other Government-provided services.
The Government will facilitate initial contact between the
contractor and other contractors. The contractor shall provide all further
required coordination with other contractor personnel for any task specified in
this Contract that relates to or impacts any other contracted work.
The contractor shall notify the Project Officer in writing
of disputes in receiving support from or providing support to other
contractors. If the contractor is not able to resolve the dispute with another
contractor, the issue shall be forwarded to the CO and PO for resolution. The
contractor shall provide written notice of dispute resolution(s) to the PO no later than 2 workdays after resolution.
C.1.6.4 Location of SOW Performance
The contractor shall ensure that all SOW tasks will be
performed on-site, 540 Gaither Road, Rockville, MD 20850, for the duration of
the contract. The contractor may use consultants and off-site staff to
supplement its workforce for specific tasks and in specific situations, as
approved by the Project Officer.
On-site staff are needed because of the large volume of work
and the need for immediate response for services that frequently require a
quick turnaround and the need to communicate regularly and daily with
programmatic staff throughout the Agency.
C.1.6.5 Hours of Operation
On-site staff will work hours consistent with the operation
of the Federal government, generally 8:30 a.m. through 5:30 p.m., except for
Government holidays. The contractor's Program Manager (or alternates) shall be
available during the core hours of 8:30 a.m. to 5:00 p.m. In addition, the
contractor shall have a minimum of at least two staff available between the
hours of 8:00 a.m. and 8:30 a.m. and 5:30 p.m. and 6:30 p.m. to provide services
as dictated by ongoing activities and/or to respond to immediate, unanticipated
Contractor staff may be requested to provide coverage and
participate in meetings and urgent product or service development activities
that extend beyond the normal hours of operations. This is an infrequent
C.1.6.6 Employee Roster
No less than 10 workdays after the start of the Phase-In
period and 10 workdays prior to the start of the period of full performance,
the contractor shall provide the PO with a complete roster listing all
employees and their job titles. The contractor shall provide an updated roster
to the PO no later than 15 workdays after changes occur. (Deliverable #6)
C.1.7 PUBLICATIONS-RELATED ACTIVITIES FOR WRITING, EDITING, AND DESIGN OF AHRQ PRODUCTS
C.1.7.1 Examples of Agency Publications and Complexity of
The Agency's publications include scientific, technical, and
non-technical reports; announcements; fact sheets; periodicals; and consumer
information relating to clinical prevention and related health services
research by AHRQ.
Information may be written at various levels of
understanding, suitable for health services researchers, clinicians,
policymakers, insurers, the press, and the general public.
The contractor shall:
- Write, revise, and/or rewrite all assigned written
products that describe or summarize major findings of clinical prevention
and health services research resulting from AHRQ-sponsored studies to a
- Type of Assignments: These include, but are not
limited to the transfer of AHRQ research into products (fact sheets,
consumer products, and semi-annual release of periodicals, journal and
newsletter articles, implementation guides, and other materials.).
- Standards: Edit all work to ensure conformance with
U.S. Government Printing Office and AHRQ styles and in accordance with
AHRQ level of edit criteria. In addition, editing shall identify any
figures, tables, and text that may be subject to copyright law, as described
in the Copyright Law of 1976 and any updates, revisions, or amendments,
and work with the Project Officer to ensure that permission to use such
materials is obtained.
- Query authors or the Project Officer for all questions
that require resolution.
- Method and Format of Communication: Embedded queries
will be within electronic files or a query sheet. First, each query
shall be identifiable by line in manuscript, and correspond to a queries
typed on a separate sheet.
- Prepare manuscript revisions, using the most recent
version of Word®, WordPerfect®, PowerPoint®, and/or other programs used
on-site at AHRQ.
- Editorial changes that do not require author approval
shall be incorporated into the word processing and graphics files with
the initial editing.
- Changes that require author clarification or approval
shall be incorporated upon receipt of responses to the query sheet.
- Proofread manuscript revisions to ensure that all
editorial changes and responses to queries have been incorporated and that
no new errors have been introduced during the revision process.
- Proofread and revise page proofs to ensure conformance
to format and style for the particular publication and that the proofs
meet type, spacing, and other specifications of the publication series;
meet rules governing spacing, spelling, and division of words; and meet
all other requirements of good English and good printing.
- Required Quality Control Step: The on-site editor
shall proofread page proofs following any corrections or revisions to
ensure changes have been incorporated and that no new errors have been
- Review of final page proofs.
- Review Components: The review shall include, but is
not limited to: The general quality of the reproducible pages: the table
of contents; proper placement of tables and charts; page makeup; folios
and running heads; etc.
- Perform Production Management.
- Ensure that products are properly prepared for
graphics design, layout, and print production, and subsequent Web
- Provide project management oversight to ensure
products are produced to meet deadlines.
The contractor shall:
- Provide presentation support in developing graphics and
other materials using PowerPoint® (or other programs utilized by AHRQ) for
purposes of developing slide or other presentations (see Slide Library
requirement later in Section C.5) related to clinical prevention.
- Ensure all designs are in conformance with the latest
Section 508 compliance requirements. Details of Section 508 requirements
can be found at OMB.gov.
- Provide support (on an as-needed basis) for graphic
design of publications for print and Web products that utilize currently
accepted industry standards of hardware and software.
C.1.7.4 Miscellaneous Publishing-Related Activities
Journal Submission Management
- Manage and evaluate the usefulness and potential use of
journal submission of USPSTF manuscripts. Evaluate and manage the work
products with consultation with outside journal editors to coordinate the
placement of articles about Task Force recommendations. Perform the same
activities for other Agency initiatives and with major medical and
- Maintain/manage/populate database tracking systems,
including Publications data base, to manage multiple products/publications
of AHRQ, as required.
- Staff approximately 3-6 AHRQ exhibits at scientific and
professional meetings annually, as assigned, to provide attendees Agency
publications and information about the mission and activities of AHRQ.
- Provide support (on an as-needed basis) for translation
of documents into Spanish and proofread all such documents.
Manage Slide Library
- Oversee and manage the AHRQ Slide Program and Slide
Library on the Intranet so that staff can access slides that reflect the
Agency's mission and areas of special interest.
- Create and write new slides from source material (i.e.,
press releases, impact case studies, journal articles, charts, and
graphs); edit and format slides.
- Design and create slide templates for specific projects
(e.g., patient safety, health IT, and other program areas); update and
redesign templates to reflect current Agency needs and graphics.
- Merge existing slides into current templates, as
- Appropriately categorize and load slides into Slide
- Review AHRQ staff-submitted slide presentations in the
Slide Library to ensure that content is accurate, current, and easy to
- Provide descriptors for slides to conform to Section
508 accessibility requirements and provide HTML coding for all text.
C.1.7.5 Develop Partnerships in Support of AHRQ Program
Partnerships are a strategic and tactical means to leverage
resources and assist in the dissemination of information to target audiences
and the implementation of evidence-based practices in order to improve the
efficiency and effectiveness of health services. Partnerships involve both
public- and private-sector groups (e.g., other Federal agencies, provider
groups, purchasers, policymakers, continuing medical education community,
A number of AHRQ's partnerships are focused on agreements to
reprint Agency publications when outside groups are interested in large
quantities (e.g., 1,000 copies or more) for distribution to their employees,
members, or constituents; or to facilitate Web linkages between another
organization's site and material on AHRQ's Web site. In the case of these
reprint or electronic partnerships, a specific agreement, led by the
Government, is negotiated outlining the details of the copyright and other
The contractor shall pursue partnership opportunities and
present these opportunities to the Government for approval, as well as assist
in the development and support of AHRQ working partnerships.
C.1.8 PUBLIC AFFAIRS AND DISSEMINATION ACTIVITIES
The contractor shall provide on-site personnel to support
the media efforts, numerous dissemination initiatives, and knowledge transfer
activities. This support shall encompass writing, editing, planning,
development, implementation, promotion, marketing, and assessment of strategies
and tactics. The contractor shall be responsible to develop a range of
products from press releases to TV and audio scripts to other appropriate
dissemination vehicles. The contractor also will be responsible for studying,
tracking and implementing new media and implementation activities as technology
continues to change, especially, but not limited to the use of Web as a
C.1.8.1 Marketing and Partnership Activities
The contractor shall:
- Develop and implement marketing plans, at the specific
direction of the Project Officer, which typically contain details such as
purpose of marketing activity, intended audience, method of dissemination,
benefits and limitations of chosen approaches, etc.
- Write and edit individualized dissemination and
knowledge transfer and implementation strategies.
- Write and edit reports that describe strategies for
disseminating a diverse array of scientific, technical, and consumer
products, such as health policy research databases; data products; quality
measurement and improvement tools; recommendations; Evidence-Based
Practice Center syntheses; grantee research findings; and consumer
publications for the general population and for various ethnic groups.
Impact Case Studies and Partnership Research
- Write, edit, research, and clear impact case studies
that illustrate the actual use of AHRQ-funded research and its impact on
health care and the health care system.
- Write and edit strategies for developing partnerships
with a number of government and private-sector entities. Partnership
activities may include outreach to: intermediary organizations (such as
Federal and State government agencies); health care providers; continuing
medical education organizations; health insurers; health services research
organizations; health professional organizations; mainstream and minority
patient advocacy groups; Web sites; clinical information systems vendors;
pharmaceutical and health product manufacturers; and health trade
- Examples of materials to be written and edited for
partnership dissemination may include: direct mail products, cover
letters, and other materials related to AHRQ's research
- Forge Web partnerships for disseminating AHRQ
information and promoting content linkages; plan and write scripts and
FAQs for Web casts; pitch AHRQ consumer information to Web sites, etc.
- Research and facilitate partnerships with clinical
information systems vendors to incorporate AHRQ materials into provider-
and payer-oriented systems.
- Serve as OCKT liaisons to AHRQ Offices, Centers, and
portfolios, as assigned, to facilitate their communication with internal
and external constituencies, and represent OCKT, as assigned, at
information dissemination-related meetings with other Federal agencies,
State agencies, quality improvement organizations, health professional and
health provider associations, and other private-sector organizations.
C.1.8.2 Market Research
- Write and implement strategies for conducting audience
research that profiles target audiences through analysis of their
demographics, media usage, credible information sources, and significant
- Audience research also may consist of personal,
one-on-one interviews; focus groups; Web-based surveys; and other means
to gather information for targeting key audiences. For example, for focus
group testing, the contractor shall write a screener's guide and a
facilitator's script describing the strategy for eliciting responses.
- In addition, analyze the responses of the focus groups
and other audiences, and write and present report(s) detailing the
- Write and present analyses of current and past AHRQ
research to produce written information needed for internal and external
reports and other information products.
- Write and implement plans to ensure adequate
pre-testing of AHRQ products and conducting focus group testing, in
English and Spanish, to obtain customer reaction to new AHRQ products.
This also includes writing the screener's guide, the facilitator's script,
and the final report in English and Spanish.
C.1.8.3 Media Relations
These activities require the contractor to write, edit, and
clear a substantial number of products, in both English and Spanish, under
tight deadlines. To accomplish each task listed in this section, significant
interaction with different facets of AHRQ is a pre-requisite for successful
completion of the task.
Media Strategies and Events
The contractor shall:
- Write analyses of the news and information value of new
AHRQ and AHRQ-funded research, with an emphasis on the most effective
dissemination techniques, as described above.
- Write and edit strategies for media events and
educational tutorials for AHRQ officials and researchers, including
arranging interviews of AHRQ officials and study authors; writing talking
points, Q&As, and background information for interviews; planning
and organizing press events; and planning and writing materials for press kits.
- Write and edit media strategies to support specific
AHRQ priority areas, such as, but not limited to: patient safety and
prevention, health information systems, bioterrorism, etc. These
strategies may include television, radio, Web, and print media, and may
target different audiences.
- Write media primers and other materials to facilitate
media training, in Spanish and English, for AHRQ Office and Center
directors, grantees, and others.
- Arrange television, radio, print, and electronic media
interviews of AHRQ officials and grantees.
- Secure story placements with widely read syndicated
columnists, trade journals, and consumer publications, which may include
writing news stories or reviewing and editing news stories for media
- Work with producers of radio and television shows to
place AHRQ information.
- For each item to be published, the contractor shall
develop a recommendation for the PO's approval whether the product
requires HHS clearance, and write departmental clearances (HHS Form 615 and others) based on the product specifications, including all required
justification criteria and submit required documentation to the PO for approval and signature. In addition, the contractor shall, as requested:
- Manage the editorial clearance process of all written
dissemination and transfer materials with appropriate AHRQ officials,
extramural researchers, the press offices of other HHS agencies, and private-sector organizations.
- Maintain on-site and update a central backup hard copy
file of all clearance requests and dispositions.
- Notify Agency program staff of any problems with
C.1.8.4 Script Development
The contractor shall:
- Write scripts for (and work with) developers of
audiovisual products, including scripts for videos and video news
releases, audio news releases, audio and video podcasts, and public
service announcements, in English and in Spanish.
- Manage the script development project timeline, to
include determining feasible development and production dates, coordination
with other AHRQ products, and coordination with other public affairs
C.1.8.5 Outreach and Partnerships
The contractor shall:
- Write, edit, and clear effective education and
information outreach strategies to assure that AHRQ's consumer information
is available to Spanish-speaking Americans; African-Americans;
Asian-Americans and Pacific Islanders; American Indians and Alaska
Natives; and selected other priority populations.
- This responsibility includes researching said
audiences and writing and editing targeted strategies for different sub
audiences within these groups; writing and editing culturally and age
relevant materials; writing materials in other languages; and developing
working relationships and partnerships with minority intermediary
- Write or assist AHRQ officials in the writing of
articles and materials for use in presentations or with the media,
including professional journals such the JAMA and Health
Services Research. Manage AHRQ's internal editorial process with
editors of professional journals.
- Identify and cultivate relationships with potential
intermediary organizations that, because of their credibility with target
customers, can help disseminate AHRQ's information to these customers.
This includes researching the policies, purposes, and information needs of
- Seek out and manage public-private dissemination
partnerships with public health departments, managed care organizations,
hospitals, trade associations, pharmaceutical firms, and other key
- Design, write, edit, and implement E-mail dissemination
strategies to reach out to specific audiences, such as human resource
executives. Research and develop new mailing lists, listservs, and other
resources for information dissemination.
- Maintain a system to track partnerships under
development, in process, status, and renewal.
Agency Electronic Newsletters
- Prepare electronic newsletters for people who are
interested in receiving announcements and information by E-mail about AHRQ
activities. The contractor shall prepare assigned newsletters for approval
and then distribute the approved documents using the specified media
(e.g., via E-mail or Web posting). Basic requirements of the newsletters
- Identification of potential items for inclusion.
- Meeting production schedules.
- Clearing newsletters.
1.8.6 Support Speech Writing Process for Agency Director and Other Senior Staff
At the request of the PO, the contractor shall interface
with the staff from the Office of the Director and attend AHRQ Speech Team
meetings. This activity will not be a primary activity, but per request it may
encompass the following activities. The contractor shall:
- Prepare the information needed to develop responses to
- Assemble all background information.
- Attend planning and production meetings, as necessary.
- Assist in the development of related speeches for the
AHRQ Director and other senior staff.
- Write sections of speeches or entire speeches.
- Assist in the development of related products e.g.;
slide presentations, multi-media presentations, etc).
C.1.9 KNOWLEDGE TRANSFER AND IMPLEMENTATION SUPPORT
The contractor shall provide a broad array of support
services and product development in the support of OCKT's knowledge transfer
and implementation program. The specific projects that the contractor shall
support will be assigned by the Project Officer based on AHRQ needs and the
skill sets of the contractor. Not all of the specific tasks will be required
by contractors on all knowledge transfer and implementation projects.
C.1.9.1 Introduction and Background
AHRQ's knowledge transfer (KT) and implementation program is
intended to accelerate the implementation of high-impact AHRQ research
findings, products, and tools in health care. AHRQ has identified the following
target audiences for its KT program: health system leaders; national, State and
local policymakers; health care purchasers and providers. These groups shall
be targeted as candidates for implementation of AHRQ products, services, and
tools that hold the potential to improve results in health care policy,
operations, and disparities.
Recognizing these needs, AHRQ, through its KT and
implementation program, has been developing strategies that assist stakeholders
implement research findings that hold the most promise to their specific
organizations and their States.
Most projects will be geared to producing replicable
results; results which can be communicated to multiple audiences. KT and
implementation projects, after agency approval of the project, typically run 6
months to multiple years. Projects will reflect the mission and policy
emphases of AHRQ. The nature of the products used and the complexity of the
health issue will directly impact project timelines.
C.1.9.2 Specific Information on KT Workload
Currently, there are 10 new and 7 ongoing KT projects.
These projects are projected to require an approximate set number of hours.
The contractor shall translate these hours into FTE. This staffing information
is contained in Section 5.4 of Technical Exhibit 1-002.
C.1.9.3 Scope of KT and Implementation Activities
The contractor shall perform the following tasks in support
of AHRQ's KT/Implementation projects:
Planning and Tracking Activities
- Analyze stakeholder needs identified as a result of the
on-going broad assessment and identification of AHRQ research activities.
- Seek out possible AHRQ product and services that hold
potential for implementation in the field, specifically with the above
identified stakeholders, and continually search out ways to understand the
evolving needs of stakeholders.
- Contribute, as requested and as assigned, to the
development of 1) pre-project conceptualization, 2) project tracking and
timelines 3) mid-stream project strategy, and 4) project results.
Consultative and Analytical Activities
- Participate in various KT/Implementation meetings as
needed and as requested by the Project Officer.
- Participate in Meetings on AHRQ-wide Issues.
- Assess the needs of the various stakeholders regarding
knowledge transfer and implementation, at the direction of the
Government's Project Lead(s).
- Perform analytical and evaluative work to ensure that
the research findings and tools selected for diffusion meet the needs of
the targeted audience.
- Meet with Center/Office leadership, AHRQ Center staff, portfolio leaders, and AHRQ staff identified by Office/Center directors at
the direction of the Project Officer.
Research and Development
- Review currently applied-in-the field knowledge
transfer and implementation projects at other Federal, State, local, and
private-sector settings, as well as external academic research.
- Become knowledgeable of, and past and present
AHRQ-sponsored research for translatable findings consistent with the
current priorities of AHRQ.
- Propose and contribute to the development of
appropriate KT strategies based on close collaboration with senior
Government staff, program officials, and portfolio leads.
- Identify priority issues and areas for AHRQ and work in
close concert with a wide range of audiences including internal AHRQ
stakeholders, portfolio leads, Programs, and external parties.
- Participate in ongoing KT/Implementation projects,
which may include, but not be limited to: facilitating group meetings,
summarizing and tracking group goals and results, monitoring the progress
of internal timelines (established by the Government), and contributing to
any reporting requirements of the project.
- Coordinate all KT activities with other areas within
As required, the contractor shall perform the following
- Work collaboratively with AHRQ staff to outline,
develop components of implementation strategies for selected programs, and
develop methods for evaluating success.
- Develop comprehensive print and Web-based products that
synthesize AHRQ research into a variety of mediums for dissemination to
stakeholders. (e.g., white papers, talking points, FAQs, etc.).
- Participate (as requested) in the needs assessment
processes, such as workshops and focus groups.
- Analyze the effectiveness of knowledge transfer
strategies in meeting established goals and objectives.
- Prepare the strategy for implementation and knowledge
management literature searches/reviews, as well as discuss current trends
and practices with stakeholder representatives.
- Cultivate contacts with experts who study health
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D—PACKAGING AND MARKING
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