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Agency for Healthcare Research and Quality National Resource Center for Health IT (NRC)

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ATTACHMENT 3

DOMAIN 3 — HEALTH IT DISSEMINATION, COMMUNICATION AND MARKETING

DOMAIN PROPOSAL SPECIFICATIONS

SECTION B - LABOR CLASSIFICATIONS

As specified in Section B.3 of the solicitation, the following labor categories are anticipated to be the primary labor sources necessary to perform contract task orders for projects under Domain 3.

Offerors shall provide direct labor rates (or ranges of rates) for each labor category described below and include in the offeror's Business Proposal.

Note: Direct labor rates only shall be provided... NOT loaded rates with fringe benefits, overhead, general and administrative costs, etc. (Ranges in rates may be provided)

DOMAIN 3

LABOR CATEGORY HOURLY RATE
Class I $ ___________________________

Senior management personnel, holding an advanced clinical, technical or professional degree, at the Doctorate or Masters level, with a minimum of 10 years experience in the areas of performing dissemination, synthesis, communication and marketing of health IT or other technical research and project results; creating varied and appropriate dissemination products and vehicles; determining the most appropriate target audiences and determine their content needs; performing and promoting website marketing and dissemination; or convening technical expert panels and meetings. Class I personnel shall also have corporate level management experience that reflects an ability to command organizational resources and direct staff within the broader organization.

Class II $ ___________________________

Associate management or clinical/professional/technical personnel, holding an advanced degree, at the Doctorate or Master level, with a minimum of 5 years experience in the areas of performing dissemination, synthesis, communication and marketing of health IT or other technical research and project results; creating varied and appropriate dissemination products and vehicles; determining the most appropriate target audiences and determine their content needs; performing and promoting website marketing and dissemination; or convening technical expert panels and meetings.

Class III $ ___________________________

Intermediate clinical/technical personnel, holding a BS or BA degree and at least 3 years experience in technical activities of which 2 years experience are directly in the areas of performing dissemination, synthesis, communication and marketing of health IT or other technical research and project results; creating varied and appropriate dissemination products and vehicles; determining the most appropriate target audiences and determine their content needs; performing and promoting website marketing and dissemination; or convening technical expert panels and meetings. The individual is capable of carrying out independent assignments with minimum supervision or acting as leader of small projects. Class III personnel include specialists in health science writing and editing.

Class IV $ ___________________________

Program support, data support, literature search and retrieval, report drafting, etc. at a research assistant level.

SECTION L - INSTRUCTIONS, CONDITIONS AND NOTICES TO OFFERORS - DOMAIN 3

As specified in Section L.10 a (4), the offeror shall prepare a technical discussion which addresses evaluation criteria appropriate to the Domain for which the proposal is being submitted. For Domain 3, the following specific evaluation criteria is provided. The offeror shall further state that no deviations or exceptions to the Statement of Work are taken.

Domain 3 ( Health IT Dissemination, Communication and Marketing )

  1. Understanding the Problem (Domain 3)

    Offeror shall provide a brief statement of the issue(s)/problem(s) which underscore the concept of and need for this Domain. Also included in this section shall be a description of the scope, purpose, and products of the different types of services called for under this Domain. The offeror shall include a discussion of the issues related to how it will: a) perform dissemination, synthesis, communication and marketing of AHRQ and other federal health IT research and project results; b) create varied and appropriate dissemination products and vehicles c) determine the most appropriate target audiences and determine their content needs, d) perform and promote website marketing and dissemination, and e) convene health IT or technical expert panels and meetings, and f) work collaboratively and under the direction of federal employees in support of government goals and objectives. General discussion of technical approaches to the different types of activities identified in this Domain should be included.

  2. Technical Approach (Domain 3)
    • Offeror shall submit a narrative which clearly addresses how it plans to develop, design, and implement the statement of work within the time constraints of the project. Within the content of the narrative, the Offeror shall also address plans for identifying, utilizing and monitoring consultants and subcontractors; generating clear, concise reports on project findings; and conducting quality assurance and problem area identification and resolution strategies.
    • Offeror shall clearly demonstrate experience in and ability to: a) perform dissemination, synthesis, communication and marketing of AHRQ and other federal health IT research and project results; b) create varied and appropriate dissemination products and vehicles c) determine the most appropriate target audiences and determine their content needs, d) perform and promote website marketing and dissemination, and e) convene health IT or technical expert panels and meetings; f) work collaboratively and under the direction of federal employees in support of government goals and objectives.

  3. Management Plan (Domain 3)

    Offeror shall demonstrate its ability to achieve the delivery of performance requirements through the proposed use of organizational/corporate management and other personnel resources as well as demonstrate that the Offeror's organizational structure and capabilities will meet the project's milestones in a timely manner. In doing so, and at a minimum, the Offeror shall:

    1. Demonstrate corporate/organizational experience in managing projects of a similar size and nature.
    2. Provide a fully supported narrative showing Offeror's understanding of the requirements in the Statement of Work from a managerial perspective. The narrative should at a minimum address the following topics:
      1. Labor skill mix determination (why Offeror chose the skill mix for this project).
      2. Personnel selection and assignment (why Offeror chose an individual person for an individual job).
      3. The percentage of full time core personnel (if a ratio of less than seventy percent full time core staff to thirty percent consultants/subcontractors is proposed, Offeror shall provide a detailed explanation of how the proposed staffing plan ensures that the work is conducted by individuals with a mastery of the technical requirements of the Statement of Work).
      4. Monitoring and control of services provided: technical quality, responsiveness, cost control, and effective and efficient resource utilization, compliance with technical requirement and contract provisions. Clearly show proposed system for quality control of work performed, including documents to be produced, and proposed system for management control and contract provision compliance.
      5. Managerial problems Offeror expects to encounter. Describe the methods Offeror proposes to solve these problems. Demonstrate ability and flexibility to rapidly solve the same or similar managerial problems encountered previously.
      6. Ability and flexibility to respond rapidly to changes in budget, priorities, and schedule.
    3. Indicate clear lines of authority and delineation of staff responsibilities.
    4. Describe the number of person hours for each task and for service delivery.
    5. Provide an organizational chart and a Program Evaluation Review Technique (PERT) chart showing all tasks (staffing plan).
    6. Describe coordination with proposed subcontractors/consultants, including monitoring of their performance.
    7. Provide a signed agreement, e.g., a letter of commitment, between the Offeror and any personnel other than current direct employees that includes dates of employment and specific tasks to be performed.
    8. Provide a person-level task-loading chart (to include consultant and subcontractors effort) and an organizational chart indicating clear lines of authority, delineating staff responsibilities and a plan for organizational backup. Employees not currently employed by the Offeror shall be listed with an asterisk (*).

  4. Key Personnel (Domain 3)

    The proposal shall specify the project team, including subcontractors and consultants. In this project, the Project Director, Project Manager (if used), and evaluators are classified as key personnel.

    1. Offeror shall provide evidence of the availability, qualifications, and demonstrated experience of key management personnel, including the Project Director, and Project Managers, if used. The Project Director should have, at a minimum, a masters degree and have extensive experience in Health Information Technology dissemination, communication, synthesis, and marketing and program management. The Project Director should not have less than twelve (12) years total work experience which includes: 1) at least ten (10) years in the SOW's specialty services field in progressively responsible positions; and 2) demonstrated skills in organizing and monitoring challenging and complex projects conducted by groups of diverse professionals.

      The Project Manager, if used, should have, at a minimum, a masters degree in a health and human services-related specialty, or informatics, or communications or marketing and not less than eight (8) years total work experience which includes: 1) at least six (6) years in the health services research or the health IT specialty services field or communications or marketing; 2) knowledge of performing dissemination, synthesis, communication and marketing health research and project results; creating varied and appropriate dissemination products and vehicles; determining the most appropriate target audiences and determining content needs, performing and promoting website marketing and dissemination, and/or convening health IT or technical expert panels and meetings 3) demonstrated skills in organizing and monitoring complex projects in marketing, communications and dissemination, ideally involving health care or health IT.

      1. Describe how the education and technical experience of the Project Director, the Project Manager and other key technical personnel specifically relate to the SOW.
      2. Provide length and currency of the overall education of the Project Director, the Project Manager and other key technical personnel.
      3. Describe the experience of the proposed Project Director and the Project Manager in managing the SOW and complex projects involving the program evaluation of large scale multiple component research programs. This description shall include at a minimum the size of projects managed, start-up time required, number of projects managed, problems encountered, and the resolution of those problems. Describe those projects currently managed. Describe how the management experience of the proposed Project Director and the Project Manager equips them to manage a staff which reflects the diversity of the SOW.
      4. Describe the ability of the proposed Project Director, the Project Manager, and others to address issues of policy and legal sensitivity as they relate to the SOW.
    2. Offeror shall provide evidence of availability, qualifications, and demonstrated experience of key education, and technical personnel. They should possess the education, experience, and demonstrated skills to perform the work of this Domain.
      1. Describe how the education and technical experience of the proposed technical personnel specifically relate to the SOW.
      2. Provide length and currency of the overall education of the proposed technical personnel.
      3. Describe the management experience of the technical personnel, if they are to serve as team leaders. Include a description of their experience in independent problem solving and conflict resolution, in facilitating groups in the analysis of large quantities of information, and in coordinating and editing the work of others in the production of extensive, complex reports. Describe those projects currently managed.
      4. Describe the ability of the technical personnel to address issues of medical education and learning as they relate to the SOW.

  5. Facilities (Domain 3)

    Offeror must demonstrate that adequate facilities, space and equipment, are available for the accomplishment of project goals and objectives.

SECTION M - EVALUATION FACTORS FOR AWARD - DOMAIN 3

As specified in Section M, the following evaluation factors and assigned weights will be used in the overall review of the offeror's proposal for Domain 3. The technical proposal shall consist of the responses to the evaluation criteria for the specific Domain for which the offeror is submitting a proposal. The offeror shall show that the objective stated in the proposal are understood and offer a logical program for their achievement. The criteria will be used to evaluate the proposal and will be weighted as indicated in establishing a numerical rating for all proposals submitted. Factors facilitating the evaluation of each criteria below are referenced in the corresponding criteria found above in Section L.

Domain 3 (Health IT Dissemination, Communication and Marketing)

EVALUATION CRITERIA WEIGHT
A. Understanding the Problem (Domain 3) 15 points

The proposal shall be evaluated on the completeness of the proposal and the Offeror's demonstrated understanding of the requirements and efforts needed to perform the Domain 3 Statement of Work. The contractor should demonstrate an understanding of how and why the NRC in this domain must be able to: a) perform dissemination, synthesis, communication and marketing of AHRQ and other federal health IT research and project results, b) create varied and appropriate dissemination products and vehicles c) determine the most appropriate target audiences and determine their content needs, d) perform and promote website marketing and dissemination, e) convene health IT or other technical expert panels and meetings, and f) work collaboratively and under the direction of federal employees in support of government goals and objectives.

B. Technical Approach (Domain 3) 30 points

The proposal shall be evaluated on the completeness, reasonableness, clarity, and feasibility of the approach to satisfy the requirements of each individual task of the Domain 3 Statement of Work. The proposal shall be evaluated on the extent to which the offeror' technical approach clearly demonstrates its ability to: a) perform dissemination, synthesis, communication and marketing of AHRQ and other federal health IT research and project results; b) create varied and appropriate dissemination products and vehicles c) determine the most appropriate target audiences and determine their content needs, d) perform and promote website marketing and dissemination, e) convene health IT or other technical expert panels and meetings, and f) work collaboratively and under the direction of federal employees in support of government goals and objectives.

C. Management Plan (Domain 3) 20 points

The offeror's demonstrated ability to achieve the delivery of performance requirements through the proposed use of corporate/organizational management and other personnel resources will be evaluated. In this context, the offeror's demonstrated ability to: a) perform dissemination, synthesis, communication and marketing of AHRQ and other federal health IT research and project results; b) create varied and appropriate dissemination products and vehicles c) determine the most appropriate target audiences and determine their content needs, d) perform and promote website marketing and dissemination, e) convene health IT or other technical expert panels and meetings, and f) work collaboratively and under the direction of federal employees in support of government goals and objectives.

D. Key Personnel (Domain 3) 25 points

The background, skills, experience, and education of key personnel in the area of: a) perform dissemination, synthesis, communication and marketing of AHRQ and other federal health IT research and project results; b) create varied and appropriate dissemination products and vehicles c) determine the most appropriate target audiences and determine their content needs, d) perform and promote website marketing and dissemination, and e) convene health IT or other technical expert panels and meetings, will be evaluated.

Key personnel for Domain 3 should include a Project Director with specialized experience in marketing, synthesis, dissemination and communication in areas involving health IT. Offeror's proposed key personnel shall be evaluated against the education and experience requirements as set forth in the Instructions to Offerors.

E. Facilities (Domain 3)) 10 points

Proposals will be evaluated on the availability of adequate facilities, space, and equipment (e.g., computers, servers, word-processing, photocopying, facsimile) for accomplishing the project goals and objectives. In addition to computer hardware, the Offeror must provide necessary computer software capability.

For this Domain, individual task orders may require the contractor to provide key program management staff members onsite at AHRQ. Offerors should describe their capability to provide this resource when required in specific task orders.

TOTAL POINTS BEFORE PAST PERFORMANCE) 100 points

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ATTACHMENT 4

DOMAIN 4 - HEALTH IT PORTAL INFRASTRUCTURE MANAGEMENT AND WEBSITE DESIGN AND USABILITIY SUPPORT

DOMAIN PROPOSAL SPECIFICATIONS

SECTION B - LABOR CLASSIFICATIONS

As specified in Section B.3 of the solicitation, the following labor categories are anticipated to be the primary labor sources necessary to perform contract task orders for projects under Domain 4.

Offerors shall provide direct labor rates (or ranges of rates) for each labor category described below and include in the offeror's Business Proposal.

Note: Direct labor rates only shall be provided... NOT loaded rates with fringe benefits, overhead, general and administrative costs, etc. (Ranges in rates may be provided)

DOMAIN 4

LABOR CATEGORY HOURLY RATE
Class I $ ___________________________

Senior management personnel, holding an advanced technical or professional degree, with a minimum of 10 years experience in the areas of IT portal systems and infrastructure management, website design & usability support including the ability to: manage and operate websites and collaborative portals; establish and operate knowledge management databases and related capabilities; perform website usability studies; perform website user requirements analyses; adhere to the Section 508 of the amended Rehabilitation Act and other HHS and federal regulations regarding management, privacy and security of IT systems; design websites, create website graphics, and design and develop Web 2.0 features for collaborative portals; or design, develop, enhance, upgrade, customize, operate and manage websites using the Oracle BEA ALUI (WebCenter Interaction) portal product, and Oracle WebCenter Document Management features. Class I personnel shall also have corporate level management experience that reflects an ability to command organizational resources and direct staff within the broader organization.

Class II $ ___________________________

Associate management or professional/technical personnel, holding a BS or BA or advanced degree with a minimum of 5 years experience in the areas of IT portal systems and infrastructure management, website design & usability support including the ability to: manage and operate websites and collaborative portals; establish and operate knowledge management databases and related capabilities; perform website usability studies; perform website user requirements analyses; adhere to the Section 508 of the amended Rehabilitation Act and other HHS and federal regulations regarding management, privacy and security of IT systems; design websites, create website graphics, and design and develop Web 2.0 features for collaborative portals; or design, develop, enhance, upgrade, customize, operate and manage websites using the Oracle BEA ALUI (WebCenter Interaction) portal product, and Oracle WebCenter Document Management features

.
Class III $ ___________________________

Intermediate technical personnel, holding a BS or BA degree and at least 3 years experience in technical activities of which 2 years experience are directly in the areas of IT portal systems and infrastructure management, website design & usability support including the ability to: manage and operate websites and collaborative portals; establish and operate knowledge management databases and related capabilities; perform website usability studies; perform website user requirements analyses; adhere to the Section 508 of the amended Rehabilitation Act and other HHS and federal regulations regarding management, privacy and security of IT systems; design websites, create website graphics, and design and develop Web 2.0 features for collaborative portals; or design, develop, enhance, upgrade, customize, operate and manage websites using the Oracle BEA ALUI (WebCenter Interaction) portal product, and Oracle WebCenter Document Management features. The individual is capable of carrying out independent assignments with minimum supervision or acting as leader of small projects.

Class IV $ ___________________________

Technical program support, data support, programming, report drafting, etc. at the project support/assistant level.

SECTION L - INSTRUCTIONS, CONDITIONS AND NOTICES TO OFFERORS - Domain 4

As specified in Section L.10 a (4), the offeror shall prepare a technical discussion which addresses evaluation criteria appropriate to the Domain for which the proposal is being submitted. For Domain 4, the following specific evaluation criteria is provided. The offeror shall further state that no deviations or exceptions to the Statement of Work are taken.

Domain 4 (Health IT Portal Infrastructure Management, Website Design & Usability Support )

  1. Understanding the Problem (Domain 4)

    Offeror shall provide a brief statement of the issue(s)/problem(s) which underscore the concept of and need for this Domain. Also included in this section shall be a description of the scope, purpose, and products of the different types of services called for under this Domain. The offeror shall include a discussion of the issues related to how it will: a) effectively manage and operate websites and collaborative portals; or b) establish and operate knowledge management databases and related capabilities; or c) perform website usability studies; d) perform website user requirements analyses, or e) adhere to the Section 508 of the amended Rehabilitation Act, and adhere to other HHS and federal regulations regarding management, privacy and security of IT systems, or f) design websites, create website graphics, and design and develop Web 2.0 features for collaborative portals; or g) develop, operate and manage the NRC website using the Oracle BEA ALUI (WebCenter Interaction) portal product, and Oracle WebCenter Document Management features; or h) enhance, upgrade and customize the Oracle BEA ALUI (WebCenter Interaction) portal product to include new and advanced features and integration with other software website products and tools that may be needed by the client to support evolving user needs, or improved system administration, performance, search, navigation and usability. Separate contractors are sought who have specific, specialized knowledge and experience in one or more of these areas. All contractors must demonstrate the ability to work collaboratively and under the direction of federal employees in support of government goals and objectives. General discussion of technical approaches to the different types of activities identified in this Domain should be included.

  2. Technical Approach (Domain 4)
    • Offeror shall submit a narrative which clearly addresses how it plans to develop, design, and implement the statement of work within the time constraints of the project. Within the content of the narrative, the Offeror shall also address plans for identifying, utilizing and monitoring consultants and subcontractors; generating clear, concise reports on project findings; and conducting quality assurance and problem area identification and resolution strategies.
    • Offeror shall clearly demonstrate experience in and ability to: a) effectively manage and operate websites and collaborative portals; or b) establish and operate knowledge management databases and related capabilities; or c) perform website usability studies; d) perform website user requirements analyses, or e) adhere to the Section 508 of the amended Rehabilitation Act, and adhere to other HHS and federal regulations regarding management, privacy and security of IT systems, or f) design websites, create website graphics, and design and develop Web 2.0 features for collaborative portals; or g) develop, operate and manage the NRC website using the Oracle BEA ALUI (WebCenter Interaction) portal product, and Oracle WebCenter Document Management features; or h) enhance, upgrade and customize the Oracle BEA ALUI (WebCenter Interaction) portal product to include new and advanced features and integration with other software website products and tools that may be needed by the client to support evolving user needs, or improved system administration, performance, search, navigation and usability. Multiple contractors are sought who have specific, specialized knowledge and experience in one or more of these areas. All contractors must demonstrate the ability to work collaboratively and under the direction of federal employees in support of government goals and objectives.
    • The Offeror shall address the technical approach proposed for each task required by the Statement of Work.

  3. Management Plan (Domain 4)

    Offeror shall demonstrate its ability to achieve the delivery of performance requirements through the proposed use of organizational/corporate management and other personnel resources as well as demonstrate that the Offeror's organizational structure and capabilities will meet the project's milestones in a timely manner. In doing so, and at a minimum, the Offeror shall:

    1. Demonstrate corporate/organizational experience in managing projects of a similar size and nature.
    2. Provide a fully supported narrative showing Offeror's understanding of the requirements in the Statement of Work from a managerial perspective. The narrative should at a minimum address the following topics:
      1. Labor skill mix determination (why Offeror chose the skill mix for this project).
      2. Personnel selection and assignment (why Offeror chose an individual person for an individual job).
      3. The percentage of full time core personnel (if a ratio of less than seventy percent full time core staff to thirty percent consultants/subcontractors is proposed, Offeror shall provide a detailed explanation of how the proposed staffing plan ensures that the work is conducted by individuals with a mastery of the technical requirements of the Statement of Work).
      4. Monitoring and control of services provided: technical quality, responsiveness, cost control, and effective and efficient resource utilization, compliance with technical requirement and contract provisions. Clearly show proposed system for quality control of work performed, including documents to be produced, and proposed system for management control and contract provision compliance.
      5. Managerial problems Offeror expects to encounter. Describe the methods Offeror proposes to solve these problems. Demonstrate ability and flexibility to rapidly solve the same or similar managerial problems encountered previously.
      6. Ability and flexibility to respond rapidly to changes in budget, priorities, and schedule.
    3. Indicate clear lines of authority and delineation of staff responsibilities.
    4. Describe the number of person hours for each task and for service delivery.
    5. Provide an organizational chart and a Program Evaluation Review Technique (PERT) chart showing all tasks (staffing plan).
    6. Describe coordination with proposed subcontractors/consultants, including monitoring of their performance.
    7. Provide a signed agreement, e.g., a letter of commitment, between the Offeror and any personnel other than current direct employees that includes dates of employment and specific tasks to be performed.
    8. Provide a person-level task-loading chart (to include consultant and subcontractors effort) and an organizational chart indicating clear lines of authority, delineating staff responsibilities and a plan for organizational backup. Employees not currently employed by the Offeror shall be listed with an asterisk (*).

  4. Key Personnel (Domain 4)

    The proposal shall specify the project team, including subcontractors and consultants. In this project, the Project Director, Project Manager (if used), and evaluators are classified as key personnel.

    1. Offeror shall provide evidence of the availability, qualifications, and demonstrated experience of key management personnel, including the Project Director, and Project Managers, if used. The Project Director should have, at a minimum, a masters degree or equivalent and extensive experience in Information Technology, Website and Portal technologies, program management, and/or the other specific technologies for which the contractor is proposing staff. The Project Director should not have less than twelve (12) years total work experience which includes: 1) at least ten (10) years in the SOW's specialty services field in progressively responsible positions; and 2) demonstrated skills in organizing and monitoring challenging and complex projects conducted by groups of diverse professionals.

      The Project Manager, if used, should have, at a minimum, a masters degree in Information Technology, or equivalent, and not less than eight (8) years total work experience which includes: 1) at least six (6) years in the IT and website/portal technology field; and 2) demonstrated skills in organizing and managing complex IT website portal projects, and/or the other specific technologies for which the contractor is proposing staff.

      1. Describe how the education and technical experience of the Project Director, the Project Manager and other key technical personnel specifically relate to the SOW.
      2. Provide length and currency of the overall education of the Project Director, the Project Manager and other key technical personnel.
      3. Describe the experience of the proposed Project Director and the Project Manager in managing the SOW and complex projects involving the program evaluation of large scale multiple component research programs. This description shall include at a minimum the size of projects managed, start-up time required, number of projects managed, problems encountered, and the resolution of those problems. Describe those projects currently managed. Describe how the management experience of the proposed Project Director and the Project Manager equips them to manage a staff which reflects the diversity of the SOW.
      4. Describe the ability of the proposed Project Director, the Project Manager, and others to address issues of policy and legal sensitivity as they relate to the SOW.
    2. Offeror shall provide evidence of availability, qualifications, and demonstrated experience of key education, and technical personnel. They should possess the education, experience, and demonstrated skills to perform the work of this Domain.
      1. Describe how the education and technical experience of the proposed technical personnel specifically relate to the SOW.
      2. Provide length and currency of the overall education of the proposed technical personnel.
      3. Describe the management experience of the technical personnel, if they are to serve as team leaders. Include a description of their experience in independent problem solving and conflict resolution, in facilitating groups in the analysis of large quantities of information, and in coordinating and editing the work of others in the production of extensive, complex reports. Describe those projects currently managed.
      4. Describe the ability of the technical personnel to address issues of medical education and learning as they relate to the SOW.

  5. Facilities (Domain 4)

    Offeror must demonstrate that adequate facilities, space and equipment, are available for the accomplishment of project goals and objectives.

SECTION M - EVALUATION FACTORS FOR AWARD - DOMAIN 4

As specified in Section M, the following evaluation factors and assigned weights will be used in the overall review of the offeror's proposal for Domain 4. The technical proposal shall consist of the responses to the evaluation criteria for the specific Domain for which the offeror is submitting a proposal. The offeror shall show that the objective stated in the proposal are understood and offer a logical program for their achievement. The criteria will be used to evaluate the proposal and will be weighted as indicated in establishing a numerical rating for all proposals submitted. Factors facilitating the evaluation of each criteria below are referenced in the corresponding criteria found above in Section L.

Domain 4 (Health IT Portal Infrastructure Management, Website Design & Usability Support)

EVALUATION CRITERIA WEIGHT
A. Understanding the Problem (Domain 4) 15 points

The proposal shall be evaluated on the completeness of the proposal and the Offeror's demonstrated understanding of the requirements and efforts needed to perform the Domain 4 Statement of Work. The contractor should demonstrate an understanding of how and why the NRC in this domain must be able to: a) effectively manage and operate websites and collaborative portals; or b) establish and operate knowledge management databases and related capabilities; or c) perform website usability studies; d) perform website user requirements analyses, or e) adhere to the Section 508 of the amended Rehabilitation Act, and adhere to other HHS and federal regulations regarding management, privacy and security of IT systems, or f) design websites, create website graphics, and design and develop Web 2.0 features for collaborative portals; or g) develop, operate and manage websites using the Oracle BEA ALUI (WebCenter Interaction) portal product, and Oracle WebCenter Document Management features; or h) enhance, upgrade and customize the Oracle BEA ALUI (WebCenter Interaction) portal product to include new and advanced features and integration with other software website products and tools that may be needed by the client to support evolving user needs, or improved system administration, performance, search, navigation and usability.

Multiple contractors are sought who have specific, specialized knowledge and experience in one or more of the above areas. All offers should demonstrate the ability to work collaboratively and under the direction of federal employees in support of government goals and objectives.

B. Technical Approach (Domain 4) 30 points

The proposal shall be evaluated on the completeness, reasonableness, clarity, and feasibility of the approach to satisfy the requirements of each individual task of the Domain 4 Statement of Work. The proposal shall be evaluated on the extent to which the offeror' technical approach clearly demonstrates its ability to: The offeror shall include a discussion of the issues related to how it will: a) effectively manage and operate websites and collaborative portals; or b) establish and operate knowledge management databases and related capabilities; or c) perform website usability studies; d) perform website user requirements analyses, or e) adhere to the Section 508 of the amended Rehabilitation Act, and adhere to other HHS and federal regulations regarding management, privacy and security of IT systems, or f) design websites, create website graphics, and design and develop Web 2.0 features for collaborative portals; or g) develop, operate and manage websites using the Oracle BEA ALUI (WebCenter Interaction) portal product, and Oracle WebCenter Document Management features; or h) enhance, upgrade and customize the Oracle BEA ALUI (WebCenter Interaction) portal product to include new and advanced features and integration with other software website products and tools that may be needed by the client to support evolving user needs, or improved system administration, performance, search, navigation and usability,. Multiple contractors are sought who have specialized knowledge and experience in one or more of these areas. All offers should demonstrate the ability to work collaboratively and under the direction of federal employees in support of government goals and objectives.

C. Management Plan (Domain 4) 20 points

The offeror's demonstrated ability to achieve the delivery of performance requirements through the proposed use of corporate/organizational management and other personnel resources will be evaluated. In this context, the offeror's demonstrated ability to: The offeror shall include a discussion of the issues related to how it will: a) effectively manage and operate websites and collaborative portals; or b) establish and operate knowledge management databases and related capabilities; or c) perform website usability studies; d) perform website user requirements analyses, or e) adhere to the Section 508 of the amended Rehabilitation Act, and adhere to other HHS and federal regulations regarding management, privacy and security of IT systems, or f) design websites, create website graphics, and design and develop Web 2.0 features for collaborative portals; or g) develop, operate and manage the NRC website using the Oracle BEA ALUI (WebCenter Interaction) portal product, and Oracle WebCenter Document Management features; or h) enhance, upgrade and customize the Oracle BEA ALUI (WebCenter Interaction) portal product to include new and advanced features and integration with other software website products and tools that may be needed by the client to support evolving user needs, or improved system administration, performance, search, navigation and usability,. Multiple contractors are sought who have specific, specialized knowledge and experience in one or more of these areas. All offers should demonstrate the ability to work collaboratively and under the direction of federal employees in support of government goals and objectives.

D. Key Personnel (Domain 4) 25 points

The background, skills, experience, and education of key personnel in IT Portal Infrastructure Management, Website Design & Usability Support and the ability to: The offeror shall include a discussion of the issues related to how it will: a) effectively manage and operate websites and collaborative portals; or b) establish and operate knowledge management databases and related capabilities; or c) perform website usability studies; d) perform website user requirements analyses, or e) adhere to the Section 508 of the amended Rehabilitation Act, and adhere to other HHS and federal regulations regarding management, privacy and security of IT systems, or f) design websites, create website graphics, and design and develop Web 2.0 features for collaborative portals; or g) develop, operate and manage websites using the Oracle BEA ALUI (WebCenter Interaction) portal product, and Oracle WebCenter Document Management features; or h) enhance, upgrade and customize the Oracle BEA ALUI (WebCenter Interaction) portal product to include new and advanced features and integration with other software website products and tools that may be needed by the client to support evolving user needs or improved system administration, performance, search, navigation and usability, will be evaluated. Multiple contractors are sought who have specific, specialized knowledge and experience in one or more of these areas.

Key personnel for Domain 4 should include a Project Director with specialized experience in IT Portal Infrastructure Management, Website Design & Usability Support and/or use of the Oracle BEA ALUI (WebCenter Interaction) portal products. Offeror's proposed key personnel shall be evaluated against the education and experience requirements as set forth in the Instructions to Offerors.

E. Facilities (Domain 4)) 10 points

Proposals will be evaluated on the availability of adequate facilities, space, and equipment (e.g., computers, servers, word-processing, photocopying, facsimile) for accomplishing the project goals and objectives. In addition to computer hardware, the Offeror must provide necessary computer software capability.

For this Domain, individual task orders may require the contractor to provide key program management staff members onsite at AHRQ. Offerors should describe their capability to provide this resource when required in specific task orders.

TOTAL POINTS BEFORE PAST PERFORMANCE) 100 points

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