Table 1. Research Priorities (Text Version)

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Table 1. Research Priorities

Task 1: Educate and Motivate Consumers to Use Quality Information.

How does learning about quality affect minority, low literate, and under served populations? Do they stand to gain the same benefits as other groups?

Task 2: Improve the Supply and Delivery of Consumer-Oriented Quality Information

Why aren’t consumers receptive to current quality information?
What will make information salient to consumers?

Task 3: Develop Consumer-Oriented Quality Measures

What domains of quality are most important to consumers?

Task 4: Identify the Market Characteristics and Purchasing Strategies that Support Consumer Use of Quality Information

What evidence is there to suggest that the consumer choice strategy actually works in practice?
What are the roles that purchasers can play to both complement and support consumers in driving quality improvement and system change?
Is the consumer choice model appropriate for different kinds of markets and different communities?

Task 5: Evaluate the Utility and Impact of Consumer Information Efforts

What expectations are realistic?

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