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Table 1. Research Priorities
Task 1: Educate and Motivate Consumers to Use Quality Information.
- How does learning about quality affect minority, low literate, and under served populations? Do they stand to gain the same benefits as other groups?
Task 2: Improve the Supply and Delivery of Consumer-Oriented Quality Information
- Why arenít consumers receptive to current quality information?
- What will make information salient to consumers?
Task 3: Develop Consumer-Oriented Quality Measures
- What domains of quality are most important to consumers?
Task 4: Identify the Market Characteristics and Purchasing Strategies that Support Consumer Use of Quality Information
- What evidence is there to suggest that the consumer choice strategy actually works in practice?
- What are the roles that purchasers can play to both complement and support consumers in driving quality improvement and system change?
- Is the consumer choice model appropriate for different kinds of markets and different communities?
Task 5: Evaluate the Utility and Impact of Consumer Information Efforts
- What expectations are realistic?
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