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Slide Presentation from the AHRQ 2007 Annual Conference

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As we develop our consumer strategy we are trying to understand:

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  • Who is the consumer?
  • Who represents the consumer?
  • Should we focus on 100% of the consumers or a subset?
  • Given what we have done (and have not done), what is the best way to engage the consumer?
  • How do we know what consumers need and want from an HIE?

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