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- What is J&J's position on comparative effectiveness?
- Help establish the value of treatments
- Promote a more quality-focused cost-effective health system
- Help physicians and patients make better decisions
- Be a way for manufacturers to differentiate products
- However, it is not the "silver bullet" as it will not automatically solve our cost and quality challenges
- How should information from CE research be used?
- Should inform medical decisions, not replace medical judgment with treatment formulas
- Will need to reconcile "average" population effects and with impacts on individuals that reflect differences in side effects, intolerance, noncompliance, and quality of life
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