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The Context for Our Use of Public Reporting (Text Version)

Slide presentation from the AHRQ 2011 conference.

On September 20, 2011, Jessie Gruman made this presentation at the 2011 Annual Conference. Select to access the PowerPoint® presentation (1.1 MB). Plugin Software Help.

Slide 1


The Context for Our Use of Public Reporting

September 20, 2011

Slide 2


Advances in Health Care Promise Better Outcomes While Demanding More From Us

Image: A patient, the WebMD Web site, and a person holding a handful of pills are shown.

Slide 3


My Efforts Were Critical to the Success of My Care

Slide 4


We must participate actively and knowledgeably in our care if we are to realize its benefits

Slide 5


What does it take for people to find good health care and then make the most of it?

Slide 6


Engagement Behaviors

Actions individuals must take to obtain benefit of available services.

Slide 7


Engagement Behaviors

= Actions individuals must take to obtain benefit of available services.

≠ Actions of professionals or policies of institutions.

Slide 8



  1. 210 patient / caregiver interviews.
  2. Review literatures:
    1. Advocacy / non-profit.
    2. Peer reviewed.
    3. Systematic reviews (Cochrane).
  3. 57 key informant interviews: professionals, researchers, advocates.
  4. Draft EBF review by 30 stakeholders.

Slide 9


  • Find Safe and Decent Health Care.
  • Communicate with your doctors.
  • Organize your health care.

Slide 10


  • Pay for your health care.
  • Make good treatment decisions.
  • Participate in your treatment.

Slide 11


  • Promote your health.
  • Get preventive health care.
  • Plan for your end of life care.
  • Seek knowledge about your health.

Slide 12


1. Many people do not take many of these actions.

Slide 13


2. Not an indictment.

Rather, a description of specific behaviors linked directly to health care with implications for outcomes.

Slide 14


3. No one has to do all these things today.

Everyone has to do most of these things eventually.

Slide 15


4. Many of us need help to do these things.

All of us need to know that we are expected to do them.

Slide 16


  • Find provider who fits personal criteria and accepts new patients with compatible health insurance plan.
  • Seek care from appropriate venue when needed.

Slide 17


This slide is blank.

Slide 18


Short-term Treatment Episodes.

Elective use of services such as joint replacements, cosmetic surgery, and maternity care.

  • Highly "shoppable" services: people can often plan in advance, choose providers.
  • May also face cost sharing incentives.
  • Targeted promotion of public reports has proven effective in some cases.

Slide 19


External Disruptions

Moving to a new area, changing jobs, changing to a health plan with a different network, etc.

  • Strong motivation to learn: you have to choose a new provider.
  • Potential for unsettled emotions and anxiety.
  • May have limited time to make a decision.
  • Need for timely, easy-to-use information from a trusted source.

Slide 20


Serious Chronic Conditions

A large and growing segment of the U.S. population: half of all adults have at least one chronic illness.

  • Chronic disease creates a continuing need for monitoring and management.
  • Strong motivation to learn, especially after initial diagnosis.
  • Need to match content of public reports to nature of disease, and combine measures with management information.

Slide 21


Problematic Medical Experiences

Almost 8% of Americans report switching doctors each year in response to some problem.

  • High motivation to learn since stakes are high.
  • Emotions run toward fear or anger:
    • Anger may induce information seeking to minimize future risk.
    • Intense fear may lead to information avoidance.
  • Effective engagement may require metrics highlighting negative scores, and help from patient advocates.

Slide 22


Suggest That:

Infinite variety of needs: data challenge.

Some will never need; some will never use.

Window of need narrow for choice: the right stuff at the right time.

Bounded rationality implies education, not just information provision.

Slide 23


  • Consumer Reports: Car Buying Guide.
  • eBay.
  • U.S. News & World Report: America's Best Colleges.
  • Food and Drug Administration (FDA) Nutrition Facts Panels. 

Margaret Holmes-Rovner.
David Kanouse.
Steven Parente.
Dale Shaller.
Shoshanna Sofaer.

Slide 24


  1. Tailored to consumers interests and needs.
  2. Target audience has clear, compelling need for external information.
  3. Institutional credibility and trust.
  4. Viable business model to generate revenue for ongoing production & promotion.
  5. Marketing, promotion, and dissemination to build awareness and establish trust.
Page last reviewed October 2014
Internet Citation: The Context for Our Use of Public Reporting (Text Version). October 2014. Agency for Healthcare Research and Quality, Rockville, MD.


The information on this page is archived and provided for reference purposes only.


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