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New Ad Campaign Urges Patients To Consider Medical Treatment Options

Electronic Newsletter, Issue 319

July 1, 2011

AHRQ News and Numbers

Low-income adults ages 18 to 64 accounted for 56 percent of the 8 million visits made to rural hospital emergency departments in 2008. [Source: Agency for Healthcare Research and Quality, HCUP Statistical Brief #116: Emergency Department Visits in Rural and Non-Rural Community Hospitals, 2008.]

Today's Headlines

  1. New ad campaign urges patients to consider medical treatment options
  2. AHRQ offers interactive tool to analyze national and State health care data
  3. Up to $500 million in Affordable Care Act funding will help health providers improve care
  4. Register now for second webinar on new patient safety series set for July 6
  5. AHRQ's Health Care Innovations Exchange highlights health care for prisoners
  6. New funding announcement on tobacco and low SES women is available
  7. 2009 Nationwide Inpatient Sample released
  8. AHRQ in the professional literature


1. New Ad Campaign Urges Patients To Consider Medical Treatment Options

AHRQ announced a new multimedia ad campaign, "Explore Your Treatment Options," to encourage patients to become more informed about their options before choosing a treatment for a health condition or illness. The goal of this campaign is to increase consumers' involvement in their care by providing easy access to unbiased information about treatment options and tools to encourage patients to work with their doctors, nurses, pharmacists and other clinicians to make health care decisions. It features television, radio, print, web and outdoor ads that encourage consumers to visit AHRQ's Effective Health Care Program Web site to find plain-language guides that summarize the scientific evidence on treatments for numerous medical conditions, including diabetes, osteoarthritis, high blood pressure, high cholesterol and more. As part of the campaign, AHRQ's Effective Health Care Program Web site features personal stories from patients with chronic conditions who achieved better health results by exploring their treatment options. In addition, a new Health Priorities Snapshot tool features questions about common daily activities and allows users to rate the importance of quality-of-life concerns. Patients can print out a list of their own health priorities and share it with their clinicians during medical appointments. Select to read our press release and select to access the tools.


2. AHRQ Offers Interactive Tool To Analyze National and State Health Care Data

Mining for specific data on health care quality and disparities in the U.S.? It's an easy process with AHRQ's NHQRDRnet online query system, which features data from the 2010 National Healthcare Quality Report and the National Healthcare Disparities Report. At the State and national level, you'll find quality-of-care data on clinical conditions ranging from asthma and diabetes to heart disease and cancer. You can review data by specific age groups as well as by race, ethnicity, income, and education. Using NHQRDRnet's search tool, you can locate data tables based on selected words, chapters, or type of table. Select to access AHRQ's NHQRDRnet system.


3. Up to $500 Million in Affordable Care Act Funding Will Help Health Providers Improve Care

HHS has announced that it will provide up to $500 million in Partnership for Patients funding to help hospitals, health care provider organizations, and others improve care and stop millions of preventable injuries and complications related to healthcare-acquired conditions and unnecessary readmissions. Select to access information on the partnership. To achieve these goals, the Partnership is seeking to contract with large health care systems, associations, State organizations, or other interested parties to support hospitals in the hard work of redesigning care processes to reduce harm. This funding, made available by the Affordable Care Act, will be awarded by the Centers for Medicare & Medicaid Services Innovation Center through a presolicitation and other procurements for Federal contracts. Select to access the HHS press release.


4. Now for Second Webinar on New Patient Safety Series Set for July 6

HHS' Partnership for Patients has teamed up with the National Quality Forum to launch a series of free patient safety webinars, the second of which focuses on care transitions. The webinar is scheduled for July 6 at 3:00 p.m., EDT. Featured speakers include Mary Naylor, Ph.D., Professor in Gerontology, University of Pennsylvania School of Nursing, and Eric Coleman, M.D., Chief Medical Officer, University of Colorado Health Sciences Center. The session will discuss the goal of decreasing preventable complications during a transition from one care setting to another. Follow-up webinars will include topics on adverse drug events, infections in the intensive care units, surgical site infections, pressure ulcers and injuries from falls, venous thromboembolism, and obstetrical adverse events. Select to register.

5. AHRQ's Health Care Innovations Exchange Highlights Health Care for Prisoners

This week, AHRQ's Health Care Innovations Exchange features three profiles of innovative programs that provide health care services to individuals in prison or released from prison. One such innovation is the Transitions Clinic, which conducts outreach to individuals recently released from prison who suffer from chronic health conditions, providing them with transitional and primary health care and case management services, including referrals to needed social services. A randomized controlled trial shows that the program increased access to medical care and decreased emergency room visits for released prisoners. Read more innovations about health care for prisoners on AHRQ's Health Care Innovations Exchange Web site.


6. New Funding Announcement on Tobacco and Low SES Women Is Available

A new funding opportunity announcement for an Office on Women's Health tobacco cessation and prevention program is seeking applications from organizations to conduct activity that will help identify successful models to increase quit attempts and provide comprehensive culturally and linguistically appropriate tobacco prevention and cessation services for women of a low socioeconomic status (SES) of childbearing age, based on the Public Health Service Clinical Practice Guideline: Treating Tobacco Use and Dependence. Two awards will be funded over a two-year period beginning in September 2011. The deadline to submit is July 15. Select to access the announcement on


7. 2009 Nationwide Inpatient Sample Released

AHRQ's Healthcare Cost and Utilization Project (HCUP) Nationwide Inpatient Sample (NIS) has released the 2009 data. The NIS is the largest all-payer inpatient care database in the United States and is updated annually. It is available from 1988 to 2009, allowing analysis of trends over time. The 2009 NIS contains data from approximately 8 million hospital stays, drawn from more than 1,000 community hospitals in 44 states. The data can be weighted to produce national estimates, allowing researchers and policymakers to use it to identify, track, and analyze trends in health care use, access, charges, quality, and outcomes. The NIS is considered by health services researchers to be one of the most reliable databases for studying important health care topics. Its vast size enables analyses of routine conditions and procedures as well as rare ones, regardless of payer, hence including patients covered by Medicare, Medicaid, or private insurance, and the uninsured. The 2009 NIS can be purchased through the HCUP Central Distributor. Statistics from the 2009 NIS are available in HCUPnet, a free online query system. More information about the NIS and other HCUP products can be found on the HCUP-US Web site.


8. AHRQ in the Professional Literature

We are providing the following hyperlinks to journal abstracts through PubMed® for your convenience. Unfortunately, some of you may not be able to access the abstracts because of firewalls or specific settings on your individual computer systems. If you are having problems, you should ask your technical support staff for possible remedies.

Garfield RL, Zuvekas SH, Lave JR, et al. The impact of national health care reform on adults with severe mental disorders. Am J Psychiatry 2011 May;168(5):486-94. Select to access the abstract on PubMed®.

McHugh MD, Kutney-Lee A, Cimiotti JP, et al. Nurses' widespread job dissatisfaction, burnout, and frustration with health benefits signal problems for patient care. Health Aff (Millwood) 2001 Feb; 30(2):202-10. Select to access the abstract on PubMed®.

Hasnain M, Connell KJ, Menon U, et al. Patient-centered care for Muslim women: provider and patient perspectives. J Womens Health(Larchmt) 2011 Jan; 20(1):73-83. Select to access the abstract on PubMed®.

Rosko MD, Mutter RL. What have we learned from the application of stochastic frontier analysis to U.S. hospitals? Med Care Res Rev 2011 Feb; 68(1 Suppl): 75S-100S. Select to access the abstract on PubMed®.

McCarrier KP, Zimmerman FJ, Ralston JD, et al. Associations between minimum wage policy and access to health care: evidence from the Behavioral Risk Factor Surveillance System, 1996-2007. Am J Public Health 2011 Feb; 101(2):359-67. Select to access the abstract on PubMed®.

Naik AD, Teal CR, Rodriguez E, et al. Knowing the ABCs: a comparative effectiveness study of two methods of diabetes education. Patient Educ Couns 2011 Feb 5 [epub ahead of print]. Select to access the abstract on PubMed.®

Alexander GC, Gallagher SA, Mascola A, et al. Increasing off-label use of antipsychotic medications in the United States, 1995-2008. Pharmacoepidemiol Drug Saf 2011 Feb; 20(2):177-84. Select to access the abstract on PubMed.®

Contact Information

Please address comments and questions regarding the AHRQ Electronic Newsletter to Nancy Comfort at or (301) 427-1866.

If you have questions about AHRQ's activities, please try to find the answers by checking our Home Page, where we have established links to various topical areas. Also check the News & Information section and Frequently Asked Questions. You may also Search the Web Site. These features are designed to assist you in obtaining the information you are seeking.

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Page last reviewed July 2011
Internet Citation: New Ad Campaign Urges Patients To Consider Medical Treatment Options. July 2011. Agency for Healthcare Research and Quality, Rockville, MD.


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