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The consumer is likely to be particularly responsive to the financial aspects of the incentives (lower income individuals).
The consumer is in a new situation (new to town or new to the job), and the information is new.
The consumer is activated, a seeker of information:
Activated consumers in general: more likely to be female, younger, better educated.
Can also directly measure activation of an individual consumer.
g Assumes the incentive program includes provision of information about quality, with or without cost information.
Page last reviewed October 2014
Internet Citation: Table 5. Characteristics that Increase the Likelihood that a Consumer Will Respond to Financial Incentives: Consumer Financial Incentives: A Decision Guide for Purchasers.
October 2014. Agency for Healthcare Research and Quality, Rockville, MD. http://archive.ahrq.gov/professionals/quality-patient-safety/quality-resources/value/incentives/incenttab5.html
The information on this page is archived and provided for reference purposes only.